To continuously improve the quality of kitchen life through innovation in distinguished modern small kitchen appliances.
- To meet the ever-growing demand for high quality products with shorter development and production cycles through an integrated manufacturing plan.
- To enhance the research and communication with the customers and consumers in order to understand their needs.
- To uphold the spirit of our slogan 'Innovation, Simplicity, Style, Quality'.
- To promote environmental protection, energy preservation and product safety awareness within the company and to the consumers.